Are you trying to increase the engagement of your website visitors? If so, you have to look at and understand several different metrics, including your bounce rate.

The bounce rate helps you learn the impact of your marketing activities. It also lets you know if visitors are engaging with your site, the content, and calls to action. Here, you can learn more about this measurement and how you can find it in Google Analytics.

What Is the Bounce Rate Displayed in Google Analytics?

The bounce rate is the total percentage of visitors who are leaving your website after they only view a single site. For example, imagine you have an eCommerce store and a couple of visitors come to your homepage. If they leave the site without taking the time to view any of the other product pages or clicking on the other links, they are considered a bounced visitor by Google Analytics.

The question you may be wondering is what are the proper steps for figuring out your site’s bounce rate? This is done with a formula. The rate for your website equals the number of one-page sessions divided by the number of people who come to the page.

The Average “Good” Bounce Rate

A “good” bounce rate isn’t really definable. In fact, it depends on your site and an array of other factors. However, while this is overall true, there is one basic principle to remember — the lower, the better.

The average varies from one industry to another. For example, on retail sites, you may encounter bounce rates of 20% to 40%; however, for the service industry, it typically ranges between 10% and 30%.

Finding Your Website’s Bounce Rate Using Google Analytics

If you are using Google Analytics and you are searching for the bounce rate of your website, use these steps. Go to your analytics dashboard and then choose the website that you would like to learn about. Navigate to the Audience Overview page.

If you want to see the bounce rate for the whole site, click on the Bounce Rate metric. If you want to see this metric for individual pages, then you can navigate to Behavior, then All Pages. Once the table pops us, you can see the Bounce Rate Column. You can also sort and filter for different periods of time.

To improve your website’s performance, you need to be able to measure its success. With Google Analytics, you can view the bounce rates of any site you maintain.